UTM parameters offer a method for gauging the success of your promotional efforts. They enable you to identify the platforms and origins that are funneling visitors to your site, as well as those that are resulting in lead generation or sales conversions. This piece will guide you through locating UTM parameters within Google Analytics.
Step 1: Log in to Google Analytics
First, log in to your Google Analytics account. If you don’t have an account yet, you can create one for free at analytics.google.com. Once you’re logged in, click on the “Admin” button in the top left corner of the screen.
Step 2: Select Your Property
In the Admin section, select your property from the drop-down menu. If you have multiple properties, make sure to select the one that corresponds to the website or app you want to track UTM terms for.
Step 3: Navigate to the Campaigns Report
In the left navigation bar, click on “Acquisition” and then “Campaigns.” This will take you to a report that shows all of your UTM terms.
Step 4: Filter by Source/Medium
To find specific UTM terms, you can filter the report by source or medium. For example, if you want to see which social media channels are driving traffic to your website, you can filter by “source” and select “social.” This will show you all of the UTM terms that were used in social media campaigns.
Step 5: Export Your Data
If you want to analyze your data further or share it with others, you can export it from Google Analytics. To do this, click on the “Export” button in the top right corner of the screen and select your preferred format (e.g. CSV or Excel).
Conclusion
By following these steps, you can easily find UTM terms in Google Analytics and track the effectiveness of your marketing campaigns. Remember to use UTM terms consistently across all of your channels and sources to get the most accurate data possible.
