How To Find Google Analytics 4 Measurement Id

Google Analytics is a powerful tool that helps businesses track and analyze their website traffic. One of the most important pieces of information you need to know when setting up Google Analytics is your measurement ID. In this article, we will explain what a measurement ID is, why it’s important, and how to find it.

What is a Measurement ID?

A measurement ID is a unique identifier that Google Analytics assigns to your website or app. It’s like a special code that helps Google Analytics track your traffic and collect data about your users. Without a measurement ID, you won’t be able to see any data in your Google Analytics account.

Why is it Important?

Your measurement ID is important because it helps Google Analytics identify your website or app as the source of the traffic. Without a measurement ID, Google Analytics won’t be able to track your traffic accurately. This means that you won’t be able to see how many people are visiting your site, where they’re coming from, and what they’re doing on your site.

How to Find Your Measurement ID

Finding your measurement ID is easy. Here are the steps you need to follow:

  1. Log in to your Google Analytics account and go to the Admin section.
  2. Click on the property that represents your website or app.
  3. In the Property column, click on “Tracking Info” and then “Data Streams.”
  4. Look for the data stream that represents your website or app. The measurement ID will be listed under the “Measurement ID” column.


In conclusion, finding your Google Analytics measurement ID is an important step in setting up your Google Analytics account. By following the steps outlined above, you can easily find your measurement ID and start tracking your website traffic. Remember to keep your measurement ID safe and secure, as it’s a crucial piece of information that helps Google Analytics track your traffic accurately.