How To Filter Out Spam In Google Analytics

Google Analytics is a powerful tool for tracking website traffic and user behavior. However, it can also be a source of frustration when spammy traffic starts to skew your data. In this article, we’ll show you how to filter out spam in Google Analytics so that you can get accurate insights into your website’s performance.

Identifying Spam Traffic

The first step in filtering out spam traffic is identifying it. There are a few common signs of spam traffic, including:

  • Visits from suspicious IP addresses or countries
  • High bounce rates and short session durations
  • Unusual referral sources
  • Spammy keywords in the search query

Setting Up Filters

Once you’ve identified spam traffic, you can set up filters to exclude it from your Google Analytics data. Here are a few ways to do this:

  1. Create an IP address filter: If you know the IP addresses of the spammers, you can create a filter that excludes them from your data.
  2. Create a referral source filter: You can also create a filter that excludes traffic from suspicious referral sources.
  3. Create a search query filter: If you’re seeing spammy keywords in the search query, you can create a filter to exclude them.

Monitoring Your Data

After setting up your filters, it’s important to monitor your data regularly to ensure that they are working effectively. You can do this by checking the “All Traffic” report in Google Analytics and looking for any unusual patterns or spikes in traffic.


Filtering out spam traffic in Google Analytics is an important step in getting accurate insights into your website’s performance. By identifying spam traffic, setting up filters, and monitoring your data regularly, you can ensure that your data is clean and reliable.