How To Exclude Ip Address In Google Analytics

If you are running a website and using Google Analytics to track your traffic, you may find yourself in a situation where you want to exclude specific IP addresses from your data. Whether it’s your own IP address or those of your team members, excluding these can provide a more accurate picture of your user interaction. This blog post will guide you through the process of excluding an IP address in Google Analytics.

Step 1: Identify the IP Address

The first step is to identify the IP address you want to exclude. If you are unsure of your IP address, simply Google “What is my IP address”, and Google will show your public IP address. Keep this information handy as you will need it in the next steps.

Step 2: Access Google Analytics

Next, log in to your Google Analytics account. Once you are in, select the Admin tab on the lower left side of the page.

Step 3: Create a New Filter

Under the ‘Account’ column, select ‘All Filters’. Then, click on ‘+ Add Filter’ button to create a new filter.

Step 4: Configure the Filter

In the new filter form, enter a name for your filter. Then, select ‘Predefined’ under ‘Filter Type’. Select ‘Exclude’ from the drop-down options under ‘Select filter type’, ‘traffic from the IP addresses’ under ‘Select source or destination’, and ‘that are equal to’ under ‘Select expression’.

Step 5: Enter the IP Address

Now, you need to enter the IP address that you want to exclude in the ‘IP address’ field. Then, click ‘Save’ to apply the filter.

Step 6: Apply the Filter to the Relevant Views

Last but not least, you need to apply your filter to the relevant views. In the ‘Add Filter to View’ section, select the views you want to apply this filter to and click ‘Add’.

Code Syntax:

There isn’t any specific source code required for this process as it is completely carried out in the Google Analytics Interface itself.


Excluding specific IP addresses from Google Analytics is quite straightforward. It helps you get a clearer picture of your genuine traffic and provide more accurate data. Remember, it is possible to exclude multiple IP addresses, just repeat the process for each address. Happy Analyzing!