How To Exclude An Ip Address From Google Analytics

Google Analytics serves as an effective instrument for companies to monitor web traffic and visitor activities. Nevertheless, there are occasions when it might be necessary to filter out specific IP addresses from your analytics information to maintain precision and avoid distorted outcomes. In this article, we will guide you through the process of removing an IP address from Google Analytics.

Step 1: Log in to Google Analytics

To begin excluding an IP address from your Google Analytics data, you need to log in to your account. Go to and enter your email address and password to sign in.

Step 2: Navigate to the Admin Section

Once you are logged in, navigate to the admin section of Google Analytics. Click on the gear icon in the bottom left corner of the screen and select “Admin” from the drop-down menu.

Step 3: Select the Property

In the Admin section, you will see a list of properties associated with your account. Click on the property that you want to exclude an IP address from.

Step 4: Navigate to the View Section

Once you have selected the property, navigate to the view section by clicking on “View” in the left-hand menu. This will take you to a list of views associated with your property.

Step 5: Select the View

In the view section, select the view that you want to exclude an IP address from. Click on the view name to open it up.

Step 6: Navigate to the Filters Section

Once you are in the view section, navigate to the filters section by clicking on “Filters” in the left-hand menu. This will take you to a list of filters associated with your view.

Step 7: Create a New Filter

In the filters section, click on the “Create new filter” button to create a new filter. Give the filter a name and select “Exclude” as the type of filter.

Step 8: Specify the IP Address

In the filter settings, specify the IP address that you want to exclude from your analytics data. You can enter the IP address in the format of “” or use a wildcard to exclude a range of IP addresses.

Step 9: Save the Filter

Once you have specified the IP address, click on the “Save” button to save the filter. The filter will now be applied to your analytics data and any traffic from the excluded IP address will not be tracked.


Excluding an IP address from Google Analytics is a simple process that can help ensure accuracy in your analytics data. By following these steps, you can easily exclude any unwanted traffic and get a more accurate picture of your website’s performance.