SharePoint Online is a powerful platform for creating and managing content, but it can be even more useful when you add Google Analytics. With Google Analytics, you can track user behavior on your site, see which pages are most popular, and get insights into how people are using your content. In this article, we’ll show you how to enable Google Analytics in SharePoint Online.
Step 1: Create a Google Analytics Account
The first step is to create a Google Analytics account if you don’t already have one. Go to Google Analytics and sign up for an account. You’ll need to provide some basic information, such as your website URL and industry category.
Step 2: Install the Google Analytics Code on Your SharePoint Site
Once you have a Google Analytics account, you’ll need to install the tracking code on your SharePoint site. To do this, go to Google Analytics, click on “Admin,” and then select “Tracking Code” from the menu on the left.
Copy the tracking code that appears in the box on the right side of the page. Then, go to your SharePoint site and open the page where you want to install the tracking code. In the ribbon at the top of the page, click “Insert” and then select “Script Editor” from the menu.
Paste the Google Analytics tracking code into the Script Editor box and save the changes. Now, every time someone visits your SharePoint site, Google Analytics will track their behavior and provide you with valuable insights.
Step 3: Configure Your Google Analytics Settings
Once you’ve installed the tracking code on your SharePoint site, you can start configuring your Google Analytics settings. Go back to Google Analytics, click on “Admin,” and then select “Property” from the menu on the left.
From there, you can customize a variety of settings, such as the name of your property, the industry category, and the time zone. You can also set up goals to track specific user actions, such as filling out a form or downloading a file.
Step 4: Analyze Your Data
Now that you’ve enabled Google Analytics on your SharePoint site, it’s time to start analyzing your data. Go back to Google Analytics, click on “Reporting,” and then select “Audience” from the menu on the left.
From there, you can see a variety of reports that show how people are using your site. You can see which pages are most popular, where your visitors are coming from, and what devices they’re using to access your content.
Enabling Google Analytics in SharePoint Online is a simple process that can provide you with valuable insights into how people are using your site. By following the steps outlined in this article, you can start tracking user behavior and making data-driven decisions about your content strategy.