How To Embed Google Analytics In Website

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Google Analytics is a valuable tool that enables you to track the traffic of your website, comprehend the actions of your visitors, and acquire valuable insights. This article will lead you through the necessary steps to integrate Google Analytics into your website.

Step 1: Create a Google Analytics Account

The first step in integrating Google Analytics is to create a Google Analytics account. Go to the Google Analytics site and sign up for an account by following the prompts.

Step 2: Set Up A Property in Google Analytics

Once you have an account, you need to set up a ‘property’ which is basically your website. Click on ‘Admin’ in the lower left of the page, then click on ‘Create Property’. Follow the prompts to enter the details of your website.

Step 3: Set Up A Reporting View in Google Analytics

After setting up a property, you need to set up a reporting view. This is where you can filter the data that Google Analytics collects. You can create a new view by clicking on ‘Create View’ under the ‘View’ column in the ‘Admin’ tab.

Step 4: Get Tracking ID

Once you have set up a property and a reporting view, Google Analytics will provide you with a Tracking Id. This is a unique code that you will embed in your website pages to start tracking data. The tracking ID is under Admin > Property > Tracking Info > Tracking Code. It should look something like this: UA-000000-01.

Step 5: Embed Tracking Code in Your Website

The final step is to embed the tracking code in your website, specifically in the head section of each page you want to track. The tracking code should be added after the opening <head> tag and before the closing </head> tag.

&lt;script async src=""&gt;&lt;/script&gt;
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'UA-000000-01'); 

Replace UA-000000-01 with your specific tracking ID.


Google Analytics is a crucial tool for understanding how your audience interacts with your website. Embedding Google Analytics into your website might seem complicated at first, but it’s actually straightforward once you understand the steps. We hope this guide has made the process clear and easy to follow.