There are several potential motives for downloading your Facebook ads. You may wish to keep them for future use or use them as templates for upcoming advertising projects. Regardless of your intentions, the process of downloading Facebook ads can be completed in a few straightforward steps. In this article, we will guide you through the necessary steps.
Step 1: Access Your Facebook Ad Manager
You would need to login to your Facebook account and navigate to your Ad Manager. You can do this by clicking on the small triangle at the top right corner of your Facebook page and selecting Manage Ads from the drop-down menu.
Step 2: Locate The Ad You Want To Download
Once you’re in the Ad Manager, you’ll see a list of all your ad campaigns. From this list, select the campaign that contains the ad you want to download. After you’ve chosen the campaign, select the specific ad.
Step 3: Download The Ad
After selecting your ad, navigate to the three-dot icon located at the top right of the ad preview. Clicking on this icon will reveal a drop-down menu. From this menu, select the Download option.
Step 4: Choose The File Format
You’ll be given an option to choose the file format for your ad. The available options are usually .jpg or .png for images and .mp4 for videos. Choose the one that suits your needs and click on Download.
Accessing Ads Data
It’s important to note that downloading an ad image or video does not give you access to the ad’s performance data. If you need the data for your ad (like impressions, click-through rates, conversions, etc.), you’ll need to use the Facebook Ads API.
To access this, you would have to use the following code snippet:
GET /v12.0/{ad-id}/insights?fields=impressions,clicks,cpc
Where {ad-id} is the ID of the ad you want to get data for. This will return a JSON object with all the ad data you need.
We hope that this guide has been helpful. While Facebook doesn’t have a direct ‘download ad’ button, with these steps you should have no problem obtaining your ads for future use.
