How To Create Instagram Story Carousel Ads

Instagram Story Carousel advertisements offer an excellent platform for presenting a series of images or videos within one ad space. This format lets you narrate a story, showcase various products or services, or just offer additional details about your brand. This article will walk you through how to create Instagram Story Carousel advertisements.

Step 1: Choose Your Objective

Before you start creating your Instagram Story Carousel ad, it’s important to determine your objective. Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you have identified your objective, you can create a strategy that aligns with your goals.

Step 2: Create Your Content

Now that you have determined your objective, it’s time to create your content. Instagram Story Carousel ads allow you to include up to 10 images or videos in a single ad. You can use this feature to showcase different products, highlight different features of your product or service, or tell a story. When creating your content, make sure it is engaging and relevant to your target audience.

Step 3: Choose Your Call-to-Action

Once you have created your content, it’s time to choose your call-to-action. Instagram Story Carousel ads allow you to include a call-to-action button that can direct users to your website or app. Make sure your call-to-action is clear and concise, and aligns with your objective.

Step 4: Create Your Ad

Now that you have determined your objective, created your content, and chosen your call-to-action, it’s time to create your ad. You can do this through Facebook Ads Manager or Instagram Ads Manager. When creating your ad, make sure to select “Instagram Story” as the placement and choose “Carousel” as the format.

Step 5: Optimize Your Ad

Once you have created your ad, it’s important to optimize it for maximum performance. You can do this by testing different creatives, call-to-actions, and targeting options. Use the data from your campaign to make informed decisions about what works best for your brand.


Instagram Story Carousel ads are a powerful tool for businesses looking to showcase their products or services in a creative and engaging way. By following the steps outlined in this article, you can create effective Instagram Story Carousel ads that drive results for your brand.