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Developing a cohesive and attractive brand identity is essential for the success of your business. A key factor in establishing a distinct brand is through its color scheme. Luckily, Canva, an online design tool, simplifies the selection and implementation of brand colors. In this blog post, we will explore the steps of creating brand colors using Canva.
Step 1: Sign Up or Log into Canva
Firstly, visit the Canva website and log in to your account. If you do not have an account, click on the ‘Sign up’ button and follow the prompts to create one.
Step 2: Navigate to your Brand Kit
Once you’re logged in, find the ‘Brand Kit’ option in the left-hand menu. Click on it to go to the page where you can manage your brand colors.
Step 3: Add your Brand Colors
On the Brand Kit page, you’ll notice an option to ‘Add your brand colors’. Click on it. A dialog box will appear where you can input the color codes for your brand colors.
Step 4: Input your Color Codes
Input the hex code for your brand color into the box. Hex codes are six-digit codes preceded by a hashtag symbol (for example, #6D7993). These codes represent specific colors. If you don’t know your brand’s hex code, there are plenty of online tools that can help you find it. Once you’ve input the code, click ‘Add’.
Step 5: Repeat for Additional Colors
If your brand utilizes more than one color, repeat the previous step for each color. Canva allows you to add as many colors as you need, so go ahead and input all of them.
Step 6: Use Your Brand Colors
Now that you’ve added your brand colors to your Brand Kit, you can easily use them in all your designs. When creating a new design or editing an existing one, you’ll be able to find your brand colors in the color picker tool. Simply click on the color you want to use, and it will be applied to your design.
In conclusion, Canva is a fantastic tool for creating a consistent brand identity. With a user-friendly interface and a wealth of features, it’s a great choice for businesses of all sizes. Now that you know how to add your brand colors to your Canva account, you’re well on your way to creating cohesive, on-brand designs.
