Managing an email marketing strategy can be quite challenging as it involves not only creating engaging content but also effectively managing your contact list. Luckily, MailChimp offers a helpful tool called “Group” that streamlines the list management process. In this blog post, we will guide you through the steps of setting up a group in MailChimp.
Step 1: Logging in
First, you’ll need to log in to your MailChimp account. If you don’t have one already, you can create it here.
Step 2: Navigating to the Audience Section
Once you have successfully logged in, navigate to the ‘Audience’ section which you can find at the top of your Dashboard.
Step 3: Creating a Group
Click on the ‘Manage Audience’ drop-down at the top of the page and then choose ‘Groups’.
Click on ‘Create Groups’ button. A pop-up will appear, where you can name your group and add group categories. Each category can have up to 60 group names, or ‘interests’. These could be anything from specific products to general areas of interest. This is what allows you to target your emails more accurately.
Step 4: Importing Contacts to the Group
Once you have created your group, the next step is to import your contacts. You can do this by uploading a CSV file with your contacts’ information. To do this, return to the ‘Audience’ page and click on ‘Import Contacts’.
In the pop-up window, choose the ‘CSV or tab-delimited text file’ option and then click on ‘Continue To Match’.
Now you can select your CSV file, and map the columns in your imported file to fields in your MailChimp list. Make sure that one of the columns is mapped to your newly created group. Once you’ve done this, click on ‘Start Import’.
Step 5: Sending an Email to the Group
Now that you have created your group and imported your contacts, it’s time to send out your first email. To do this, navigate to the ‘Campaigns’ tab and click on ‘Create Campaign’. Choose ‘Email’ and then ‘Regular’.
On the ‘Recipients’ step of the Campaign Builder, click the ‘Group or new segment’ text link. Use the drop-down menus to set the conditions of your segment. These should match the group you created earlier. Once you’ve done this, click on ‘Done’.
Now you can proceed with setting up the rest of your campaign as usual.
Wrap Up
By using groups in MailChimp, you can better target your audience and ensure that the right content is getting to the right people. We hope this guide has been helpful in understanding how to create a group in MailChimp. Happy emailing!
