How To Connect Whatsapp To Hubspot

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WhatsApp is a widely used messaging application that enables users to exchange text messages, make voice calls, and conduct video calls. HubSpot serves as a marketing automation tool designed to assist companies in attracting, engaging, and satisfying their customers. This article will explore how to link WhatsApp with HubSpot to improve your marketing strategies.

Step 1: Create a WhatsApp Business Account

To connect WhatsApp to HubSpot, you need to create a WhatsApp Business account. This will allow you to use WhatsApp as a business tool and integrate it with other platforms like HubSpot.

How to Create a WhatsApp Business Account

  1. Download the WhatsApp Business app from the Google Play Store or Apple App Store.
  2. Open the app and select your country code.
  3. Enter your phone number and verify it through SMS or call.
  4. Create a business profile by adding your business name, address, and website URL.
  5. Add a profile picture and description to make your account more engaging.

Step 2: Connect WhatsApp Business to HubSpot

Once you have created a WhatsApp Business account, you can connect it to HubSpot. This will allow you to manage your WhatsApp conversations from within HubSpot and use them as part of your marketing campaigns.

How to Connect WhatsApp Business to HubSpot

  1. Log in to your HubSpot account and navigate to the “Marketing” tab.
  2. Click on “Conversations” and select “WhatsApp.”
  3. Enter your WhatsApp Business phone number and verify it through SMS or call.
  4. Select the HubSpot account you want to connect to WhatsApp Business and click “Save.”

Step 3: Use WhatsApp Business in Your Marketing Campaigns

Now that you have connected WhatsApp Business to HubSpot, you can use it as part of your marketing campaigns. You can create chatbots, send messages to leads and customers, and track the performance of your campaigns.

How to Use WhatsApp Business in Your Marketing Campaigns

  1. Create a chatbot using HubSpot’s Conversations tool to automate your conversations with leads and customers.
  2. Send messages to leads and customers through HubSpot’s Conversations tool to engage them in real-time conversations.
  3. Track the performance of your WhatsApp Business campaigns using HubSpot’s reporting tools to optimize your marketing efforts.

Conclusion

Connecting WhatsApp Business to HubSpot can enhance your marketing efforts by allowing you to engage with leads and customers in real-time conversations. By following the steps outlined in this article, you can create a seamless integration between WhatsApp Business and HubSpot to improve your customer experience and drive more sales.