How To Confirm Identity On Facebook Ads

As an individual who has employed Facebook ads for my enterprise, I grasp the significance of establishing advertiser identity. This action fosters a secure and reliable space for consumers, while also certifying that the advertisements shown originate from credible sources. Within this article, I’ll walk you through the steps to verify your identity on Facebook ads, providing my own experiences and advice throughout.

Why is it important to confirm your identity on Facebook ads?

Confirming your identity on Facebook ads is crucial for several reasons. Firstly, it helps build trust among potential customers. When people see that your ad has been verified, they are more likely to engage with it and take action. Secondly, it prevents the misuse of the platform by ensuring that only legitimate businesses are advertising. This helps protect users from scams or fraudulent activities.

The process of confirming your identity

To get started, log in to your Facebook Ads Manager account and navigate to the Business Settings. From there, click on the ‘Security Center’ tab and select ‘Business Verification’.

Facebook will require you to provide certain information and documents to verify your identity. This may include your legal name, business name, address, phone number, and a valid government-issued ID. It is important to provide accurate and up-to-date information to avoid any delays in the verification process.

Once you have submitted the required information, Facebook will review your documents and may reach out to you for additional verification. It is crucial to respond promptly and provide any requested information to ensure a smooth verification process.

Personal Tip: Be prepared with all the necessary documents

When I went through the verification process, I found it helpful to gather all the required documents beforehand. This included having a scanned copy of my government-issued ID and ensuring that my business address matched the information on the ID. By being prepared, I was able to quickly submit the necessary documents and avoid any delays.

Monitoring the status of your verification

Once you have submitted your information, you can monitor the status of your verification in the Business Settings. Facebook will provide updates on whether your verification is pending, approved, or if any additional information is required. It is important to regularly check for updates and respond promptly if any actions are needed.

Personal Tip: Set reminders to check for updates

To stay on top of the verification process, I set reminders to check the status of my verification every few days. This helped me ensure that I didn’t miss any updates from Facebook and could respond promptly if needed. It’s a small step that can save you time and keep the process moving smoothly.


Verifying your identity on Facebook ads is an important step in creating a safe and trustworthy advertising environment. By confirming your identity, you build credibility among potential customers and help protect users from scams. Remember to provide accurate information, be prepared with the necessary documents, and regularly check for updates on your verification status. By following these steps, you’ll be well on your way to running ads that are not only effective but also trusted by your audience.