MailerLite is a popular email marketing platform that allows you to create and send newsletters, automated emails, and more. One of the key features of MailerLite is its double opt-in process, which helps ensure that your subscribers are genuinely interested in receiving your emails.
What is Double Opt-in?
Double opt-in is a process where subscribers must confirm their email address before they can receive your emails. This means that after someone signs up for your newsletter, they will receive an email asking them to confirm their subscription. Once they click the confirmation link in the email, they will be added to your mailing list.
Why Use Double Opt-in?
Using double opt-in can help you build a more engaged and targeted subscriber base. By requiring subscribers to confirm their email address, you can ensure that they are genuinely interested in receiving your emails. This can help reduce the number of unsubscribes and spam complaints, which can ultimately improve your deliverability rates.
How to Change Double Opt-in Email in MailerLite
If you want to change the double opt-in email that MailerLite sends to new subscribers, you can do so by following these steps:
- Log in to your MailerLite account and go to the “Subscribers” tab.
- Click on the “Settings” button next to the list you want to edit.
- Scroll down to the “Confirmation Email” section and click on the “Edit” button.
- In the “Subject” field, enter a new subject line for your confirmation email. You can also customize the body of the email by clicking on the “Customize” button.
- Click on the “Save Changes” button to save your changes.
Conclusion
Changing the double opt-in email in MailerLite is a simple process that can help you customize your subscriber experience. By requiring subscribers to confirm their email address, you can build a more engaged and targeted subscriber base, which can ultimately improve your deliverability rates.
