UTM parameters are an efficient method for monitoring and evaluating your online marketing initiatives. By incorporating UTM parameters in your Google Ads, you can acquire valuable data on the effectiveness of your ads and make well-informed choices on how to enhance your campaigns.
Step 1: Create a Spreadsheet
The first step in bulk adding UTM parameters to Google Ads is to create a spreadsheet. This will be used to store the data for each ad and its corresponding UTM parameters. Include columns for the ad name, campaign name, ad group name, keyword, and any other relevant information.
Step 2: Add UTM Parameters
Once you have created your spreadsheet, it’s time to add the UTM parameters. Include columns for each parameter you want to track, such as source, medium, campaign, and content. Fill in the data for each ad and its corresponding UTM parameters.
Step 3: Upload the Spreadsheet
After you have added all of your UTM parameters to the spreadsheet, it’s time to upload it to Google Ads. Go to the “Shared Library” section of your account and select “Bulk Uploads.” From there, choose “Campaign URL Builder” as the type of upload and select your spreadsheet.
Step 4: Review and Edit
Once you have uploaded your spreadsheet, Google Ads will automatically add the UTM parameters to your ads. However, it’s always a good idea to review and edit your campaigns to ensure that everything is set up correctly.
Conclusion
Bulk adding UTM parameters to Google Ads can be a time-consuming process, but it’s well worth the effort. By tracking your campaigns with UTM parameters, you can gain valuable insights into their performance and make informed decisions about how to optimize them for better results.
