As a business owner, it is crucial to differentiate your business from others. An effective way to do this is by becoming Google Screened. Google Screened is a program created by Google to showcase reliable professionals in Local Services Ads. In this blog post, we will provide a step-by-step guide on how to get your business Google Screened.
What is Google Screened?
Google Screened is essentially a trust badge. It signifies that your business has gone through a rigorous screening process by Google, including background checks at the business owner and employee level, license and insurance checks.
Why should you become Google Screened?
Becoming Google Screened can help your business build trust with potential customers. When clients see the Google Screened icon next to your business name, they know that you’ve been vetted and approved by Google, which can significantly enhance your business’s credibility and drive more clients to your services.
How to become Google Screened?
Here is a step-by-step guide to becoming Google Screened:
- Check your eligibility: The Google Screened program is currently available for certain professional services, including law, financial planning, real estate, photography, and more. Check Google’s official site to see if your business qualifies.
- Create a Google My Business account: If you don’t have one yet, you will need to create a Google My Business account. This free tool allows businesses to manage their online presence across Google, including Search and Maps.
- Sign up for Local Services ads: Once you have a Google My Business account, you can sign up for Local Services ads. This is the platform where Google Screened businesses are displayed.
- Complete the business information section: In this step, you will need to provide detailed information about your business, including your business name, address, business hours, service areas, and job types.
- Undergo the background check: After submitting all required information, Google’s third-party provider, Pinkerton, will conduct a background check. You will need to provide your legal name, date of birth, and social security number for this process.
- Verify your license and insurance details: You will also need to provide proof of professional licenses and insurance coverage relevant to your field. The requirements may vary depending on your industry and location.
- Wait for Google’s review: Once you’ve passed the background checks and submitted all required information, Google will review your business. If you meet all the criteria, your business will be awarded the Google Screened badge.
Becoming Google Screened might require some time and effort, but it can provide your business with a significant advantage in a competitive marketplace. Start your journey to becoming Google Screened today and build trust with potential clients.
