How To Be Google Analytics Certified

Becoming certified in Google Analytics can greatly enhance your skills and credibility as a digital marketer or data analyst. This powerful tool allows you to understand and improve your website’s performance. In this guide, we will cover the steps to becoming Google Analytics Certified.

Step 1: Sign Up for Google Analytics Academy

To start your journey towards certification, you’ll first need to sign up for Google’s online Analytics Academy. This platform provides free courses on a range of data collection, analysis, and visualization techniques.

Step 2: Complete the Google Analytics for Beginners Course

Once you’ve signed up, you should begin with the Google Analytics for Beginners course. This course covers all the basics, from setting up an account to understanding and interpreting basic reports.

Step 3: Advance with the Advanced Google Analytics Course

After mastering the basics, it’s time to tackle the Advanced Google Analytics course. This course delves into more complex aspects of Google Analytics, such as data collection, processing, and configuration, and more sophisticated analysis techniques.

Step 4: Prepare for the Examination

After completing both courses, you should review the material and ensure that you understand all the core concepts. Remember, you can always revisit any modules you’re unsure about.

Step 5: Take the Google Analytics Individual Qualification (GAIQ) Exam

Finally, it’s time to take the Google Analytics Individual Qualification (GAIQ) exam. This is a 70-question exam that you’ll have 90 minutes to complete. You’ll need a score of 80% or higher to pass and earn your certification.


Becoming Google Analytics certified is an excellent way to boost your digital marketing or data analysis skillset, enhancing your career prospects and credibility. So why wait? Start your certification journey today!