How To Appeal Rejected Facebook Ad

Facebook is a popular social media platform that allows businesses and individuals to advertise their products or services. However, sometimes Facebook may reject your ad for various reasons such as violating their policies or guidelines. In this article, we will discuss how you can appeal rejected Facebook ads.

Step 1: Understand the Reason for Rejection

The first step in appealing a rejected Facebook ad is to understand the reason for rejection. Facebook will provide you with a notification that explains why your ad was rejected. It could be due to issues related to content, targeting, or landing page.

Content Issues

  • Inappropriate language or images
  • Misleading or deceptive claims
  • Promoting illegal products or services

Targeting Issues

  • Targeting individuals under 18 years old for certain products or services
  • Targeting individuals in countries where the product or service is illegal

Landing Page Issues

  • Redirecting users to a different website than what was advertised
  • Containing malware or spyware

Step 2: Make the Necessary Changes

Once you understand the reason for rejection, make the necessary changes to your ad. This could involve editing the content, targeting a different audience, or fixing issues with your landing page.

Content Changes

  • Remove inappropriate language or images
  • Ensure that claims are accurate and not misleading
  • Promote legal products or services only

Targeting Changes

  • Target individuals over 18 years old for certain products or services
  • Target individuals in countries where the product or service is legal

Landing Page Changes

  • Redirect users to the correct website
  • Ensure that your landing page does not contain malware or spyware

Step 3: Submit Your Appeal

After making the necessary changes, submit your appeal to Facebook. You can do this by clicking on the “Appeal” button in the notification that you received from Facebook. Provide a clear and concise explanation of why you believe your ad should be approved.

Example Appeal

“I understand that my ad was rejected due to content issues. I have removed the inappropriate language and images, and ensured that my claims are accurate and not misleading. I believe that my ad now complies with Facebook’s policies and guidelines.”


Appealing a rejected Facebook ad can be a straightforward process if you understand the reason for rejection and make the necessary changes. By following these steps, you can increase your chances of having your ad approved by Facebook.