How To Animate A Logo In Adobe After Effects

Animated logos are a crucial aspect in the world of digital business. They have a significant impact on establishing a brand’s image and leaving a memorable impression on users. Adobe After Effects is a highly renowned software for producing animated graphics, particularly logos. This blog post will provide a step-by-step tutorial for animating a logo using Adobe After Effects.

Step 1: Set Up Your Project

The first step is to set up your project. To do this, open Adobe After Effects and create a new composition. You can specify the size, frame rate, and duration according to your needs. For instance:

File > New > New Project > Composition > New Composition

Step 2: Import Your Logo

Next, import the logo you want to animate. Go to “File -> Import -> File” and choose your logo. Remember, your logo should preferably be in a vector format, such as .eps or .ai, for the best results.

File > Import > File

Step 3: Create the Animation

Now it’s time to animate your logo. You can do this by adding keyframes to your logo layer. Keyframes in Adobe After Effects are used to indicate points where you want your animation to start and end. For example, if you want your logo to fade in, you can add a keyframe for opacity at the beginning and end of your timeline.

Select layer > Press T > Click stopwatch at Opacity > Change value

Step 4: Refine Your Animation

Once you have created the basic animation, you can refine it using the graph editor. The graph editor in Adobe After Effects lets you fine-tune your animation, adjusting the speed and timing of the animation in a more precise manner.

Select keyframes > Right click > Keyframe Assistant > Easy Ease

Step 5: Render Your Animation

After you are happy with your animation, the final step is to render it. Rendering is the process of exporting your animation into a format that can be played back. Go to “Composition -> Add to Adobe Media Encoder Queue”, select your desired format, and click the green play button to start rendering.

Composition > Add to Media Encoder Queue


Animating a logo in Adobe After Effects is a great way to enhance your brand’s image and capture the audience’s attention. With the help of keyframes and the graph editor, you can create any animation you can dream of. Remember, practice makes perfect, so don’t be afraid to experiment and try out different animation styles.