How Many Audiences Will Mailchimp Allow You To Create

MailChimp is a popular email marketing platform that allows businesses and individuals to create and send emails to their subscribers. One of the key features of MailChimp is its ability to segment your audience into different groups, allowing you to target specific messages to specific people. But how many audiences can you create with MailChimp?

The Answer: Unlimited Audiences

The good news is that MailChimp allows you to create an unlimited number of audiences. This means that you can segment your subscribers into as many groups as you like, based on any criteria you choose. For example, you could create separate audiences for customers who have purchased a specific product, or for people who live in a certain geographic area.

Why Create Multiple Audiences?

Creating multiple audiences can be incredibly useful for email marketing. By segmenting your subscribers into different groups, you can create more targeted and personalized messages that are more likely to resonate with each individual recipient. This can lead to higher open rates, click-through rates, and ultimately, better conversion rates.

How to Create Audiences in MailChimp

Creating audiences in MailChimp is easy. Simply go to the “Audiences” tab in your account and click on the “Create Audience” button. From there, you can choose from a variety of criteria to segment your subscribers into different groups. You can also create custom fields to capture additional information about your subscribers, such as their interests or preferences.


In conclusion, MailChimp allows you to create an unlimited number of audiences, making it easy to segment your subscribers into different groups and create more targeted and personalized messages. By taking advantage of this feature, you can improve your email marketing results and build stronger relationships with your customers.