How Long To Approve Facebook Ad

As someone who frequently uses Facebook, I’ve constantly wondered about the duration it takes for my advertisements to receive approval. This element is vitally important for the success of any ad campaign. After all, seizing your target audience’s attention at the right moment is pivotal. In this article, I will thoroughly explore the approval procedure for Facebook ads and throughout, share my own experiences and insights.

Understanding the Facebook Ad Approval Process

When you create an ad on Facebook, it goes through a thorough approval process to ensure it complies with the platform’s advertising policies and guidelines. This process is in place to maintain a safe and positive user experience for everyone on the platform. Facebook reviews all aspects of your ad, including the ad copy, images, targeting, and landing page.

Typically, Facebook aims to review and approve or disapprove ads within 24 hours of submission. However, the actual time may vary depending on various factors such as the number of ads in the queue, the complexity of your ad, and the workload of the reviewing team. In some cases, it can take longer than 24 hours, especially during peak advertising seasons.

My Personal Experience

From my personal experience, I have found that the approval process for Facebook ads can be somewhat unpredictable. In some instances, my ads were approved within a few hours, while in other cases, it took more than 24 hours. This inconsistency can be frustrating, especially when you have time-sensitive campaigns or promotions.

One thing I have learned is that it’s important to plan ahead and submit your ads well in advance of your desired launch date. This allows for any potential delays and gives you peace of mind knowing that your ads will be reviewed in time for your campaign.

Another factor that can affect approval times is the complexity of your ad. For example, if your ad includes restricted content such as alcohol, gambling, or sensitive topics, it may require additional scrutiny from the reviewing team, which can lengthen the approval process.

Tips for a Smooth Approval Process

To ensure a smooth and timely approval process for your Facebook ads, consider the following tips:

  1. Review Facebook’s advertising policies and guidelines thoroughly before creating your ad. This will help you avoid any potential violations and save time on revisions.
  2. Create clear and compelling ad copy that adheres to Facebook’s guidelines.
  3. Choose high-quality images or videos that are relevant to your ad and resonate with your target audience.
  4. Optimize your landing page to provide a seamless user experience and minimize the chances of your ad being disapproved due to a poor landing page.
  5. Monitor your ad account regularly to stay updated on its status. If there are any issues or delays, you can reach out to Facebook’s support team for assistance.


While the exact time it takes to approve a Facebook ad may vary, it’s important to be patient and plan ahead. Remember that Facebook’s goal is to maintain a safe and positive advertising ecosystem for its users, which requires thorough review and scrutiny of every ad. By understanding the approval process, following the guidelines, and allowing ample time for review, you can increase the chances of a smooth and timely approval for your ads.