How Long Does It Take To Approve Facebook Ads

As a person who has devoted a considerable amount of effort to managing Facebook advertisements for both my own enterprise and for clients, I am intimately familiar with the annoyance that arises while awaiting the approval of your ads. In this piece, I will explore in detail the usual duration it takes for Facebook to authorize ads, providing my own experiences and perspectives throughout.

Understanding Facebook’s Ad Approval Process

Before we jump into the timeline, let’s first understand how Facebook’s ad approval process works. When you create an ad on Facebook, it goes through a review process to ensure it complies with their Advertising Policies. These policies are in place to maintain a safe and user-friendly advertising platform.

During the review, Facebook’s automated systems scan the ad for any potential violations. If the automated systems detect a potential violation, the ad is flagged for manual review by a member of Facebook’s review team. The manual review process involves a human reviewing the ad to make a final determination on whether it complies with Facebook’s policies.

Factors Affecting Approval Time

The time it takes for Facebook to approve your ads can vary depending on several factors. Here are some key factors that can impact the approval time:

  1. Ad Content: The content of your ad plays a significant role in the approval process. Ads that contain restricted content, such as weapons, drugs, or misleading information, are more likely to undergo manual review and may experience longer approval times.
  2. Ad Account History: If your ad account has a history of violating Facebook’s policies, it might undergo stricter scrutiny, leading to longer approval times.
  3. Seasonal or Timely Promotions: During peak periods like holidays or major events, the number of ads being submitted for review increases. As a result, the approval time may be longer than usual.
  4. Manual Review: If your ad is flagged for manual review, the approval time will naturally be longer as it requires human intervention. The manual review process can take anywhere from a few hours to a few days.

My Personal Experience

From my personal experience, the majority of Facebook ads get approved within 24-48 hours. However, I have had some ads that underwent manual review and took longer to get approved. On average, these manual reviews took around 3-4 days.

One thing I’ve learned is that being proactive and ensuring your ad complies with Facebook’s policies can help expedite the approval process. Double-checking your ad content, avoiding any potential violations, and making sure your ad account has a clean history can increase your chances of faster approval.


While waiting for Facebook ad approvals can be a bit frustrating, it is important to remember that the review process is in place to maintain the integrity and safety of the platform. Understanding the factors that can affect approval time and taking proactive steps to comply with Facebook’s policies can help streamline the process.

So, the next time you find yourself anxiously waiting for your Facebook ads to get approved, take a deep breath, be patient, and use the time to double-check your ads to ensure they are compliant. Remember, a few extra days of waiting can lead to successful and effective ad campaigns that will deliver the desired results.