Do You Have To Pay For Mailchimp

“Do you have to pay for MailChimp?” This is a common question asked by businesses and individuals who are interested in using this popular email marketing tool. The answer is simple: it all depends on your individual needs. MailChimp, a top provider in the email marketing industry, offers a range of plans to suit different requirements. While some may require a paid subscription, others may find the free plan sufficient for their needs. However, it is important to carefully consider your needs before making a decision.

Free Plan

MailChimp offers a Free Plan that enables users to send up to 10,000 emails per month to up to 2,000 subscribers. This is a great option for beginners, small businesses, or those who don’t send many emails. The Free Plan includes basic templates, a simple builder, and a few other features that can help you get started.

Paid Plans

If you need more robust features or have a larger audience, consider one of MailChimp’s paid plans. Their Essentials Plan starts at $9.99 per month and increases based on the number of subscribers. It includes everything in the Free Plan, in addition to all email templates, A/B testing, custom branding, and 24/7 email and chat support.

The next tier, the Standard Plan, starts at $14.99 per month. It includes everything in the Essentials Plan along with additional features such as behavioral targeting, send-time optimization, and advanced audience insights.

Their highest tier, the Premium Plan, starts at $299 per month and is designed for high-volume senders. It includes everything in the Standard Plan plus advanced segmentation, multivariate testing, and phone support.


While MailChimp does offer a free version, it’s important to evaluate your specific needs. If you’re a small business just starting out, the Free Plan might suit you perfectly. However, if you need more features or have a larger subscriber base, you may need to consider their paid plans. Always weigh your options and choose the plan that offers the best value for your business.


Please note that pricing and features can change, so it’s always a good idea to check MailChimp’s website for the most up-to-date information.