Incorporating an administrator into your Facebook advertising account is an essential action for distributing the tasks of ad and campaign management. As someone who advertises on Facebook, I recognize the value of assembling a reliable team capable of overseeing and fine-tuning our advertising efforts. In this piece, I’ll walk you through how to appoint an administrator to your Facebook ad account, offering detailed directions and imparting my own experiences throughout.
Step 1: Accessing the Facebook Business Manager
The first step is to log in to your Facebook Business Manager account. If you don’t have a Business Manager account, you can create one by visiting https://business.facebook.com/ and following the instructions. Once logged in, you will land on the Business Manager dashboard.
Step 2: Navigating to Ad Accounts
In the Business Manager dashboard, click on the “Business Settings” option located in the top right corner of the page. This will take you to the main settings page. On the left-hand side, you will see a menu. Click on “Ad Accounts” under the “Accounts” section.
Step 3: Selecting the Ad Account
In the Ad Accounts section, you will see a list of all the ad accounts associated with your Business Manager. Find the ad account to which you want to add an admin and click on it to select it.
Step 4: Adding an Admin
Once you have selected the ad account, navigate to the “Assign Permissions” tab. Here, you will find a list of users who already have access to the ad account. To add a new admin, click on the “Add People” button.
A dialog box will appear, asking you to enter the email address of the person you want to add as an admin. Make sure to enter the correct email address associated with their Facebook account. You can also choose the level of access you want to grant them, such as admin, analyst, or advertiser. For most cases, selecting “Admin” is appropriate.
After entering the email address and selecting the desired access level, click on the “Next” button. This will send an invitation to the person you want to add as an admin.
Step 5: Accepting the Invitation
The person you invited will receive an email notification with a link to accept the invitation. Once they click on the link, they will be redirected to the Facebook Business Manager. They will need to log in with their Facebook account and accept the invitation to become an admin of the ad account.
It’s worth noting that the person you invite must have a Facebook account and be friends with you on Facebook. This is a security measure put in place by Facebook to ensure that only trusted individuals have access to your ad account.
Conclusion
Adding an admin to a Facebook ad account is a straightforward process that can empower your team to collaborate and manage ads efficiently. By following the steps outlined in this article, you can easily share the responsibilities of managing your ad account with trusted individuals.
Remember, maintaining the security of your ad account is crucial. Only add admins who you trust and with whom you have an established working relationship. By doing so, you can ensure the success of your Facebook advertising efforts while keeping your account safe and secure.
