Google AdWords is a valuable asset for your digital marketing strategy. One of its many advantages is the capability to track the search terms that prompted your ads. This knowledge is extremely useful as it can offer valuable information about the keywords your potential clients are utilizing to discover your offerings. In this article, we will show you how to access this information in Google AdWords.
Step 1: Sign in to your Google Ads account
First thing first, you need to sign in to your Google Ads account. If you don’t have one, you can easily create one on the Google Ads website.
Step 2: Navigate to the ‘Keywords’ tab
Once you are logged in, navigate to the ‘Campaigns’ section on the left side of the page and then click on the ‘Keywords’ tab.
Step 3: Click on ‘Search Terms’
After you’ve navigated to the ‘Keywords’ tab, you’ll find the ‘Search Terms’ option at the top of the page. Click on it to see a list of the actual search terms that people have entered into Google, which resulted in your ad being triggered and shown.
Step 4: Analyze your search queries
Now that you have a list of search queries, it’s time for analysis. Look for patterns and trends. Are there any unexpected keywords triggering your ads? Are there popular queries that you haven’t optimized for? This analysis can inform your keyword strategy and help improve your overall campaign performance.
Additional Tips
While this guide covers the basics of viewing search queries in Google AdWords, here are a couple of extra tips for you:
- You can add any relevant search terms that you aren’t currently targeting directly to your keyword list by checking the box next to them and clicking on the “Add as keyword” button.
- If you discover search terms that aren’t relevant to your business, you can add them as negative keywords. This means your ads won’t show for these terms in the future, saving you money on wasted clicks. To do this, check the box next to the search term and click on the “Add as negative keyword” button.
There you have it – a simple guide on how to view search queries in Google AdWords. Make sure to regularly check these search terms to continuously optimize your campaign and make the most out of your AdWords budget.
