Today, email marketing is a crucial component to any successful digital marketing strategy, and one of the most popular tools for this job is MailChimp. MailChimp offers a broad range of features, but today we’ll focus on one of its most common uses: sending mass emails.
Step 1: Create Your MailChimp Account
If you don’t already have a MailChimp account, go over to mailchimp.com and sign up. It’s a quick and easy process.
Step 2: Build Your Email List
Before you can send out mass emails, you need people to send them to. In MailChimp, these lists of people are called “Audiences”.
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To create an Audience:
1. Go to your MailChimp dashboard.
2. Click on the “Audience” tab.
3. Click on the “Create Audience” button.
4. Fill in all the necessary details.
5. Click the “Save” button.
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Remember, you should only add people to your email list who have given you permission to contact them.
Step 3: Create Your Email
Once you’ve got your audience set up and ready, it’s time to create the email you want to send out.
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To create an Email:
1. Go to the “Campaigns” tab.
2. Click on the “Create Campaign” button.
3. Choose the “Email” option.
4. Choose the type of email you want to send (regular, automated, plain-text, or A/B testing).
5. Click “Begin”.
6. Fill out your campaign details.
7. Design your email.
8. Click “Save and Continue”.
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Step 4: Send Your Email
Now that your email is ready to go, it’s time to send it out to your audience.
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To send an Email:
1. Go to the “Campaigns” tab.
2. Find the email you want to send.
3. Click on the “Schedule” button (or “Send” if you want to send it immediately).
4. Choose when you want your email to be sent.
5. Click “Schedule” (or “Send”).
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Please note that the number of emails you can send per month and the number of audiences you can have will depend on your MailChimp plan.
Conclusion
And there you have it! Now, you can utilize MailChimp to effectively manage and send mass emails, allowing you to reach a wider audience and streamline your email marketing process. Remember to comply with all anti-spam laws and to only add people to your list who have given you permission.
