How To Use Mailchimp Automation

Mailchimp’s automation feature is a valuable tool for optimizing the email marketing process for businesses. This guide will instruct you on how to effectively utilize Mailchimp’s automation capabilities.

What is Mailchimp Automation?

Mailchimp automation allows you to send out emails to your subscribers based on certain triggers such as sign-ups, purchases, or even birthdays. This helps you to maintain constant engagement with your subscribers without constantly monitoring your email list.

Setting Up Your Mailchimp Automation

Now, let’s dive into how to set up your automation on Mailchimp:

Create an Automation Workflow

To start, log in to your Mailchimp account and go to the Automation page. Here, you will need to choose the type of automated email you want to send out. Mailchimp offers a variety of pre-built workflows that you can use, or you can create your own custom workflow.

Add Recipients

Next, you will add the recipients of your automated email. You can choose a whole list or segment your list based on specific criteria. For instance, you may want to send different emails to new subscribers and old subscribers.

Design Your Email

Designing your email is the next step. Mailchimp has a user-friendly, drag-and-drop email designer that you can use to create professional-looking emails. Add your text, images, and links as needed. Then, you can preview your email to ensure it looks exactly as you want it to.

Set Your Triggers

The final step is to set your triggers. Triggers are what will determine when your email should be sent out. For example, you can set a trigger to send an email one week after someone signs up for your newsletter.

trigger = {
  'triggerDelay':'one week'

Testing Your Automation

Before you start sending automated emails, it’s essential to test them. You can do this using the Send Test Email option in Mailchimp. This will send the email to your inbox, allowing you to see exactly what your subscribers will see.


Mailchimp automation is a powerful tool that can save you time and effort in your email marketing. By setting up automated emails, you can ensure consistent and relevant communication with your subscribers. So, why not give it a try today?