How To Use Google Tag Manager With Google Analytics

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Discover how to combine Google Tag Manager and Google Analytics, two robust tools for monitoring visitor activity on your website. When used together, they offer a complete understanding of user engagement with your site. Follow our step-by-step instructions in this blog post to seamlessly integrate Google Tag Manager and Google Analytics.

Setting Up Google Tag Manager

Before you can integrate Google Analytics, you first need to set up Google Tag Manager. Here’s how:

  • Create an account or use an existing one at Google Tag Manager.
  • After signing in, click “Create Account“.
  • Enter the details for your website and click “Continue“.

Once you have set up your Google Tag Manager account, you’ll receive a code snippet that you need to add to your website. This allows Google Tag Manager to track user interactions on your site.

Integrating Google Analytics with Google Tag Manager

With Google Tag Manager set up, you can now integrate Google Analytics:

  • Sign in to your Google Tag Manager account and select your website.
  • Click on “New Tag“.
  • Name the tag (e.g., GA Tracking) and click on “Tag Configuration“.
  • Select “Google Analytics: Universal Analytics“.
  • Enter your Google Analytics Tracking ID in the appropriate field.
  • Choose “All pages” as the trigger.
  • Click “Save“.

Your Google Analytics is now connected with Google Tag Manager. Every interaction on your website is tracked and can be analyzed in Google Analytics.


Integrating Google Tag Manager with Google Analytics can help you gain a deeper understanding of your website’s user behavior. By following this guide, you should now be able to set up these powerful tools on your website. Happy analyzing!