How To Use Google Analytics With Wix

Google Analytics is an essential tool for tracking website performance and is highly favored by marketers. It offers valuable data on website traffic and user activity, making it an invaluable resource. If you’re utilizing Wix as your website builder, integrating it with Google Analytics is a wise choice. This guide will walk you through the necessary steps to successfully set up Google Analytics on your Wix site.

What You’ll Need

  1. A Google Analytics Account
  2. A published Wix website

Step 1: Create Your Google Analytics Account

If you don’t already have a Google Analytics account, head over to the Google Analytics Sign Up page and follow the prompts to create one.

Step 2: Adding Your Wix Site to Google Analytics

After logging into your Google Analytics account, click on “Admin” in the lower-left corner. Following this, in the “Account” column, click “Create Account” then enter your account details.

Step 3: Get Your Tracking ID

Once you’ve added your Wix site to Google Analytics, the next step is to get your Google Analytics Tracking ID. This can be found in the “Tracking Info” section under “Tracking Code“. Make sure you copy this Tracking ID as it will be used to link your Wix site with Google Analytics.

Step 4: Adding Your Google Analytics Tracking ID to Wix

Now, it’s time to add the Google Analytics Tracking ID to your Wix site. Follow these steps:

  1. Log in to your Wix account and select the site you want to track.
  2. Click on “Settings” in the site’s dashboard.
  3. Navigate to the “Tracking & Analytics” section, then click on “New Tool” and select “Google Analytics“.
  4. Paste your Google Analytics Tracking ID into the “Google Analytics Code” field.
  5. Select the relevant settings for your site, then click “Save“.

Your Wix site is now connected with Google Analytics! Now you can monitor your site’s traffic information, user behavior, and a lot more right from your Google Analytics dashboard. Remember, it will take up to 24 hours for data to start appearing in your Google Analytics account.


Wix’s comprehensive integration with Google Analytics offers you powerful tools to understand your audience, examine site performance, and optimize your digital marketing strategies. Follow these simple steps to take your Wix site to the next level with Google Analytics. Happy analyzing!