How To Use Google Analytics On A Website

If you manage a website, Google Analytics is a valuable and no-cost resource that provides valuable data on your visitors. Understanding how to utilize Google Analytics gives you valuable knowledge that can assist you in customizing your marketing approach, enhancing your SEO, and optimizing your website’s functionality. In this guide, you’ll discover a step-by-step process for integrating and utilizing Google Analytics on your website.

Signing Up For Google Analytics

Before you can use Google Analytics, you need to create an account. Visit the Google Analytics page and sign in with your Google account. Once you’re in, click on the ‘Admin’ button at the bottom left corner and then on the ‘+ Create Account’ button.

Setting up a Property in Google Analytics

After creating an account, the next step is setting up a ‘property’. A property represents your website or app and is the place where Google Analytics collects data. To create a new property, click on the ‘Admin’ button, then under the Property column, click on ‘+ Create Property’.

Installing Google Analytics Tracking Code

Once you’ve created your property, Google Analytics will provide you with a tracking code to install on your website. This code collects and sends data back to Google Analytics. To find your tracking code, click on ‘Tracking Info’, then ‘Tracking Code’.

The Google Analytics tracking code should be situated in the head section of every webpage you want tracked. This can be achieved by adding the code to your website’s template or directly into the HTML of each page.

      <script async src=""></script>
        window.dataLayer = window.dataLayer || [];
        function gtag(){dataLayer.push(arguments);}
        gtag('js', new Date());
        gtag('config', 'UA-12345678-1');

Understanding Google Analytics Reports

After your tracking code is installed, Google Analytics will start gathering data about your site’s visitors. You can view this data in the Google Analytics reporting interface. The main categories of reports available in Google Analytics are: Realtime, Audience, Acquisition, Behavior and Conversions.


Setting up Google Analytics on your website is the first step towards gaining valuable insights about your visitors’ behavior. By understanding these data sets, you can make informed decisions to enhance your website’s performance, marketing strategy, and overall user experience.