How To Use Google Analytics For Instagram

Google Analytics is a highly beneficial tool that offers valuable insights on your website’s traffic and performance. Have you ever considered using Google Analytics to monitor your Instagram engagements? The answer is a resounding yes!

In this blog post, we will guide you through the steps of setting up Google Analytics for Instagram, enabling you to track your Instagram traffic and gain valuable insights that can be leveraged to improve your social media strategies.

Step 1: Set Up Google Analytics Account

If you don’t have a Google Analytics account yet, you need to create one. Simply go to the Google Analytics website, click on the Start for free button, and follow the steps to set up your account.

Step 2: Create a New Property

Once you’ve set up your Google Analytics account, the next step is to create a new property for your Instagram account. A property represents your Instagram account and is the collection point in Analytics for the data from your Instagram page.

Step 3: Set Up a New Custom URL

We can’t directly link Google Analytics to Instagram, but we can track the traffic that comes to our site via Instagram. For this, we’ll need to set up a new custom URL.

In Google Analytics, go to Admin at the bottom left, then in the middle column titled Property, click on Tracking Info, and then URL Builder.

Step 4: Fill in the Necessary Information

In the form that pops up, fill out the following fields:

  • Website URL: The URL of the website you want to track.
  • Campaign Source: This could be the platform, in this case, Instagram.
  • Campaign Medium: This is the marketing medium. For example, social-media or bio-link.
  • Campaign Name: The name of your marketing campaign.


Website URL:
Campaign Source: instagram
Campaign Medium: social-media
Campaign Name: summer_sale

Step 5: Use the Generated URL on Instagram

The URL that’s generated at the end of this form is the URL you want to paste into your Instagram bio or in the website field of your posts. This URL will allow Google Analytics to track any traffic that comes directly from your Instagram account to your website.

Step 6: Analyse the Results on Google Analytics

Now that you have everything set up, you’re ready to start analyzing the traffic coming from Instagram! To do this, go to your Google Analytics account, on the left menu click on Acquisition, then All Traffic, and then Source/Medium.

Doing so will give you an overview of the traffic that’s coming from different sources, including Instagram, and will help you to better understand your audience, the effectiveness of your marketing strategies, and much more.


Although Google Analytics doesn’t directly integrate with Instagram, with these steps, you can track the traffic from Instagram to your website and gain valuable insights that can help improve your social media marketing strategies.