How To Use Google Ads Keyword Planner For Free

Google Ads Keyword Planner is an effective instrument aiding in the discovery of optimal keywords for your marketing initiatives. It is accessible at no cost and user-friendly, establishing it as a vital asset for marketers and business proprietors alike. This article is designed to guide you through the steps of utilizing Google Ads Keyword Planner to identify the most suitable keywords for your campaign.

Getting Started

To get started with Google Ads Keyword Planner, you’ll need to have a Google account. If you don’t already have one, you can create one for free at Once you have an account, head over to the Google Ads Keyword Planner website and sign in.

Searching for Keywords

Once you’re logged in, you can start searching for keywords by entering them into the search bar. You can also use the keyword ideas tool to generate a list of related keywords based on your initial search. This is a great way to expand your keyword list and find new opportunities for your campaign.

Analyzing Keyword Data

After you’ve generated a list of keywords, you can use the Google Ads Keyword Planner to analyze their performance. This includes data on search volume, competition level, and estimated cost-per-click (CPC). You can also see how your keywords perform across different devices and locations.

Creating a Campaign

Once you’ve identified the best keywords for your campaign, you can use Google Ads Keyword Planner to create a new campaign. This includes setting your budget, selecting your target audience, and creating ads that will appear in search results.


Google Ads Keyword Planner is an essential tool for any marketer or business owner looking to improve their advertising campaign. By using this free resource, you can find the best keywords for your campaign and analyze their performance to optimize your results. With a little bit of practice, you’ll be able to create effective ads that drive traffic and generate leads for your business.