How To Use Existing Post Facebook Ads

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It can be quite time-consuming to create Facebook Ads from scratch every time. Fortunately, Facebook provides a helpful feature that allows you to use existing posts as ads. This blog post will provide a detailed guide on how to make use of this feature.

Step 1: Open Facebook Ads Manager

Firstly, you need to log into your Facebook account and open the Facebook Ads Manager. If you haven’t yet set up your Ads Manager, you will be prompted to do so upon opening it.

Step 2: Creation of a New Ad Campaign

Click on the Create button to begin the process of creating a new ad campaign. Choose your objective from the list of available options, for example, “Brand Awareness”.

Step 3: Choose the Existing Post Option

As you fill out the details for your ad, you will reach a section called “Identity”. Here, you will see an option to “Use Existing Post”. Select this option.

Step 4: Select the Post

Upon selecting the “Use Existing Post” option, you will open a dialogue box where you can choose the post you want to use for the ad. This can be any post that appears on your Facebook Page’s timeline.

// Example of selecting a post by ID

Step 5: Configure Your Ad

Once you’ve selected your post, you can then go ahead and configure your ad as you normally would – choosing your audience, placements, budget, and schedule.

Step 6: Review and Publish Your Ad

After setting up everything as per your requirements, review all the details thoroughly. If everything is in order, click on the Publish button to make your ad live.


Using existing Facebook posts for your ads is a fantastic way to not only save time but also to leverage the organic engagement a post may have already generated. It allows you to extend the reach of your most successful content beyond your existing audience.