The graphic design tool Canva offers a feature known as the Brand Kit, which is designed to streamline the task of preserving a cohesive brand identity in all of your designs. The Brand Kit enables you to store your brand’s logos, colors, and fonts in a single location for convenient access. Let’s explore how you can make the most of the Canva Brand Kit.
Setting Up Your Brand Kit
To set up your Brand Kit, first, log into your Canva account. In the home page, select the Brand Kit option from the left-hand menu under the Your brand section. If you can’t find it, it could be because you’re using a free Canva account. The Brand kit feature is only available to Canva Pro, Canva for Enterprise, Canva for Nonprofits, and Canva for Education users.
Adding Your Brand Colors
In the Brand Kit, click the +Add a custom color under the Brand colors section to add your brand colors. You’ll need the HEX codes of your brand colors to ensure accuracy. You might have these on hand, or you may need to use a tool like Adobe Color to extract them from your logo or another image.
Adding Your Brand Fonts
Under the Brand fonts section, you can set your Headings, Subheadings, and Body text fonts. Click the Add a new font button and select your brand fonts from Canva’s extensive font library. If Canva doesn’t have your brand’s font, you have the option to upload it.
Adding Your Logos
Under Logos, click the + Add a new logo button to upload your brand logo. You can upload multiple versions of your logo, such as a full-color version and a version with transparent background.
Using Your Brand Kit
Now that you’ve set up your Brand Kit, using it in your designs is simple. When you create a new design, you’ll see your Brand Kit elements under the Styles tab in the editor. Click on the element you want, and it will be added to your design.
Canva’s Brand Kit is an excellent tool for maintaining brand consistency across all your designs. By taking the time to set up your Brand Kit, you’ll save time in the future and ensure your brand is always represented just the way you want it.
