How To Track Customer Journey Google Analytics

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Having a solid understanding of the customer journey is essential for any business. It enables you to make informed decisions, improve customer satisfaction, and increase profits. Google Analytics is a valuable resource for effectively tracking this journey. This guide will provide step-by-step instructions on how to use Google Analytics to map your customer’s journey.

Setting Up Google Analytics

Before you start tracking the customer journey, you need to set up Google Analytics on your website. You can do this by inserting the Google Analytics tracking code into your website’s HTML code. Please refer to Google Analytics Help Center for detailed instructions.

Creating Goals

Goals in Google Analytics represent completed activities, or “conversions”, which are critical to the success of your business. These might include making a purchase, signing up for a newsletter, or spending a certain amount of time on a page.

Follow these steps to set up a Goal:

  1. Go to your Google Analytics account and click on “Admin”.
  2. Select the account and property where you want to create the goal.
  3. In the VIEW column, click “Goals”.
  4. Click “+ NEW GOAL” and follow the instructions to set up your goal.

Understanding and Using The Customer Journey To Online Purchase Tool

Google provides a tool called The Customer Journey to Online Purchase. This tool provides insights about the different ways customers interact with your online business before making a purchase. It breaks down the customer journey into different stages and highlights the role that different marketing channels play at each stage.

Using Google Analytics Reports

There are several Google Analytics reports that can help you understand the customer journey better:

  • Behavior Flow Report: This report shows the path that users take from one page to another, allowing you to see their journey through your website.
  • Channels Report: This report breaks down the different channels that are driving traffic to your website.
  • Conversions Report: This report shows you the number of conversions and the conversion rate for your website.

Remember, understanding the customer journey is not a one-time process. It requires regular analysis and adjustments based on your findings. Happy tracking!