How To Track Conversions Google Analytics

Google Analytics offers a robust platform for monitoring how your website performs and comprehending the ways in which users engage with your material. Tracking conversions is crucial, as this metric represents any activity undertaken by a visitor on your site that results in a preferred action, like completing a purchase or submitting a form.

Setting Up Goals

The first step in tracking conversions in Google Analytics is to set up goals. A goal is a specific action that you want visitors to take on your site, such as making a purchase or filling out a form. To set up a goal, go to the Admin section of your Google Analytics account and select the property you want to track.

Creating Goals

Once you’ve selected the property, click on “Goals” in the left-hand navigation menu. From there, you can create a new goal by clicking on the “New Goal” button. You’ll be prompted to choose a goal type, which can include destination (a specific page), duration (how long a visitor spends on your site), pages per session (how many pages a visitor views in one session), and event (a specific action that a visitor takes).

Configuring Goals

Once you’ve chosen a goal type, you’ll need to configure the goal. This includes setting up the trigger for the goal, which is the specific action that a visitor must take in order for the goal to be counted. For example, if your goal is to track purchases, you might set up a trigger that counts any visit to the “Thank You” page after making a purchase.

Tracking Conversions

Once you’ve set up your goals and configured them, you can start tracking conversions in Google Analytics. To do this, go to the “Conversions” section of your account and select “Goals.” From there, you’ll be able to see how many conversions you’ve had for each goal, as well as other metrics such as conversion rate and value.

Analyzing Conversion Data

Once you have your conversion data, you can start analyzing it to understand how visitors are interacting with your site. You can use this information to optimize your content, improve your marketing strategies, and make other decisions that will help you achieve your business goals.


Tracking conversions in Google Analytics is an important step in understanding how visitors are interacting with your site. By setting up goals and analyzing conversion data, you can make informed decisions that will help you achieve your business goals.