How To Target Your Instagram Followers With Facebook Ads


Facebook and Instagram are two of the most popular social media platforms in the world. With over a billion users on Facebook and hundreds of millions on Instagram, these platforms offer businesses a unique opportunity to reach their target audience through advertising. In this article, we will discuss how you can use Facebook ads to target your Instagram followers and increase your brand’s visibility.

Step 1: Create a Facebook Ad Account

The first step in creating Facebook ads is to create an account. If you already have a Facebook page for your business, you can use that account to create ads. However, if you don’t have a Facebook page, you will need to create one before you can start advertising.

Step 2: Define Your Target Audience

Once you have created your Facebook ad account, the next step is to define your target audience. This involves identifying the demographics, interests, and behaviors of the people who are most likely to be interested in your product or service. You can use Facebook’s Audience Insights tool to help you with this process.

Step 3: Create Your Ad

After defining your target audience, the next step is to create your ad. This involves selecting an objective for your ad, such as increasing brand awareness or driving traffic to your website. You will also need to choose a format for your ad, such as a single image, video, or carousel. Once you have selected your format, you can start creating your ad by adding text, images, and videos.

Step 4: Target Your Instagram Followers

To target your Instagram followers with Facebook ads, you will need to use Facebook’s Custom Audience feature. This allows you to upload a list of email addresses or phone numbers that match the people who follow your Instagram account. Once you have uploaded your list, Facebook will create a custom audience that includes only those people.

Step 5: Optimize Your Ad

After creating your ad and targeting your Instagram followers, the next step is to optimize your ad. This involves testing different versions of your ad to see which one performs best. You can test different images, headlines, and calls-to-action to see which ones resonate with your audience.


In conclusion, targeting your Instagram followers with Facebook ads is a great way to increase your brand’s visibility and reach your target audience. By following the steps outlined in this article, you can create effective Facebook ads that will help you achieve your marketing goals.