How To Spy Google Ads

Google Ads serves as an effective advertising tool enabling companies to connect with their desired audience via search engine results pages (SERPs). Nonetheless, it may pose challenges for companies to assess the performance of their advertisements and understand the strategies of their competitors. Thankfully, various methods exist to monitor Google Ads and acquire crucial information about the advertising tactics of your rivals.

Using Keyword Planner

One of the easiest ways to spy on Google Ads is by using the Keyword Planner tool. This tool allows you to see the search volume and cost-per-click (CPC) for specific keywords, as well as the ad copy and landing pages used by your competitors. To use this tool, simply enter a keyword or phrase into the search bar and click on “Get search volume.” You can then filter the results by location, language, and other factors to get more accurate data.

Using Ad Preview and Diagnosis Tool

Another way to spy on Google Ads is by using the Ad Preview and Diagnosis tool. This tool allows you to see how your ads will appear in search results, as well as how they will look on different devices. You can also use this tool to see how your ads are performing in real-time, including impressions, clicks, and conversions.

Using Third-Party Tools

There are several third-party tools available that allow you to spy on Google Ads. Some of the most popular include SEMrush, SpyFu, and iSpionage. These tools provide detailed information about your competitors’ ad campaigns, including keywords, ad copy, landing pages, and more. They also offer advanced features such as keyword research, competitive analysis, and ad tracking.


Spying on Google Ads can be a valuable tool for businesses looking to improve their advertising strategies. By using tools like Keyword Planner, Ad Preview and Diagnosis, and third-party software, you can gain insights into your competition’s ad campaigns and make informed decisions about your own advertising efforts.