How To Set Up Tripwire Landing Page In Mailerlite

A tripwire landing page is a special type of landing page that offers a low-priced product or service as a way to convert visitors into customers. In this article, we will explain how to set up a tripwire landing page in MailerLite.

Step 1: Create a New Campaign

To create a new campaign in MailerLite, log in to your account and click on the “Create” button. Select “Landing Page” from the drop-down menu and give your campaign a name.

Step 2: Choose a Template

MailerLite offers a variety of templates for landing pages. Choose one that fits your brand and the purpose of your tripwire landing page. You can also customize the template by adding your own images, text, and colors.

Step 3: Add Your Tripwire Offer

Once you have chosen a template, add your tripwire offer to the landing page. This could be a low-priced product or service that is designed to convert visitors into customers. Make sure to highlight the benefits of your offer and include a clear call-to-action button.

Step 4: Add Your Opt-in Form

To capture leads, add an opt-in form to your landing page. This will allow visitors to sign up for your email list in exchange for your tripwire offer. Make sure to include a clear and compelling headline that highlights the benefits of signing up.

Step 5: Test Your Landing Page

Before launching your tripwire landing page, make sure to test it thoroughly. Check for any errors or bugs and ensure that all elements are working properly. You can also use A/B testing to optimize your landing page and improve conversion rates.


Setting up a tripwire landing page in MailerLite is a simple process that can help you convert visitors into customers. By following the steps outlined in this article, you can create an effective landing page that highlights your tripwire offer and captures leads for your email list.