If you have a website or an online platform, tracking your data is an absolute necessity. Google Analytics is the go-to tool for professionals who want to understand their users’ behaviors and interests, optimize their websites, and ultimately, enhance their business performance. In this blog post, you’ll learn how to set up a Google Analytics account step by step.
Step 1: Have a Google Account
The first thing you need to do is to have a Google account. If you don’t already have one, go to Google Account Creation to create one.
Step 2: Sign Up for Google Analytics
Once you have a Google account, go to the Google Analytics page and click on the Start measuring button. You’ll be directed to the account creation process.
Step 3: Set Up a Property
A property represents your website or app and is the collection point in Analytics for the data from your site or app. When setting up a new property, you’ll need to enter details like the name of your website, its URL, industry category, and time zone.
Step 4: Set Up a Reporting View
Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region. When you set up a property in Google Analytics, you have the option to set up a view. Enter a name for the view you’d like to create.
Step 5: Get Tracking ID
Once you’ve finished setting up the property and view, Google Analytics will provide you with a Tracking ID. This is a string like UA-000000-2. You’ll need to add this tracking code to your website. Please note that you should not share this ID as it is unique to your website.
Step 6: Add Tracking Code to Your Website
To add the tracking code to your website, you’ll need to paste it into the HTML of your site. Depending on your website platform, the steps can vary.
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-000000-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-000000-1');
</script>
Once the code is added, Google Analytics will start tracking the data from your website.
Conclusion
Setting up a Google Analytics account is a simple process that will provide you with valuable insights about your website’s performance and your users’ behavior. With Google Analytics, you can make data-driven decisions to improve your online platform and grow your business.
