How To Run Google Analytics

Google Analytics is a crucial instrument for every website proprietor. It offers valuable insights into your site’s visitors, their engagement with your platform, and the effectiveness of your online marketing tactics. In this blog post, you will receive a comprehensive tutorial on how to set up and utilize Google Analytics.

Step 1: Create or Sign In to Your Google Account

If you already have a Google account, proceed to sign in. However, if you don’t have one, you’ll need to create an account. A Google account is necessary to have access to Google’s services, including Google Analytics.

Step 2: Sign Up for Google Analytics

Once you’ve logged into your Google account, go to the Google Analytics website and click on the “Start measuring” button.

Step 3: Set Up a Property

The next thing you need to do is to set up a “Property”. A property represents your website or app and is the collection point in Analytics for the data from your site or app.

In the Property section, click on the “+ Create Property” button.

You’ll be asked to fill out information about your website or app. Be sure to enter the correct URL if it’s a website.

Step 4: Set Up a Reporting View

Reporting view is where you can access reports, analysis tools, and other features. Click on the “+ Create View” button in the View section and fill in the requested details.

Step 5: Install Your Tracking Code

After setting up a property and a view, Google Analytics will provide you with a tracking code. This is a piece of JavaScript code that you need to install on every page of your website. The tracking code collects visitor data.

To find the tracking code, click on “Tracking Info”, and then “Tracking Code”.

The code will look something like this:

<script async src=""></script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'GA_TRACKING_ID');

Replace ‘GA_TRACKING_ID’ with your Google Analytics Tracking ID.

Copy this code and paste it onto every page that you want to track. If your website uses a header file that is included on every page, you can paste the code there.

Step 6: Check Your Setup

After you’ve installed your tracking code, you should check to make sure it’s working. You can do this by going to the “Real-Time” report in Google Analytics. If you see data appearing in the report, that means your tracking code is working.

There you have it! You’re now ready to start tracking and analyzing your website traffic with Google Analytics. Remember, data is power, but only if you make use of it. So, don’t just collect data, analyze it and use the insights to improve your website and grow your business.