How To Run An Aweber Reengagement Campaign


AWeber is a popular email marketing platform that allows businesses to create and send targeted emails to their subscribers. One of the most effective ways to use AWeber is by running a reengagement campaign, which can help you reconnect with inactive subscribers and increase your overall engagement rates.

Step 1: Identify Inactive Subscribers

The first step in running an AWeber reengagement campaign is to identify your inactive subscribers. You can do this by creating a segment of subscribers who have not opened or clicked on any of your emails within a certain timeframe, such as 30 days.

Step 2: Create a ReEngagement Email Series

Once you have identified your inactive subscribers, the next step is to create a reengagement email series. This should be a series of emails that are designed to reconnect with your inactive subscribers and encourage them to start engaging with your content again.

Step 3: Craft Compelling Subject Lines

One of the most important aspects of any email marketing campaign is crafting compelling subject lines. When creating your reengagement email series, make sure to use subject lines that are attention-grabbing and relevant to your content.

Step 4: Personalize Your Messaging

Another key factor in running a successful reengagement campaign is personalizing your messaging. Use AWeber’s merge tags to include the recipient’s name and other relevant information in your emails, which can help make your content feel more personal and engaging.

Step 5: Test Your Campaign

Before launching your reengagement campaign, it’s important to test your messaging and subject lines to ensure that they are effective. Use AWeber’s split testing feature to test different variations of your emails and see which ones perform best.

Step 6: Analyze Your Results

Finally, once you have launched your reengagement campaign, it’s important to analyze your results. Use AWeber’s reporting features to track your open and click-through rates, as well as other key metrics, to see how effective your campaign was in reconnecting with your inactive subscribers.


Running an AWeber reengagement campaign can be a powerful way to reconnect with inactive subscribers and increase your overall engagement rates. By following these steps, you can create a targeted and effective campaign that will help you achieve your email marketing goals.