MailChimp stands out as a widely-used platform for email marketing, offering companies the capability to distribute emails to their subscriber list. Nonetheless, there might be instances when your emails remain unopened for several reasons. In these situations, it’s crucial to touch base again and resend the emails to make certain your recipients get them.
Step 1: Identify Non-Openers
The first step is to identify who did not open your email. To do this, go to your MailChimp dashboard and click on the campaign you want to resend. Then, click on the “Reports” tab and select “Opens.” This will show you a list of all the subscribers who opened your email and those who did not.
Step 2: Create a Segment
Once you have identified the non-openers, create a segment for them. To do this, click on the “Segments” tab in your MailChimp dashboard and select “Create Segment.” Then, choose the criteria that will define your segment, such as “Email Opened is False” or “Email Opened is Not True.” This will create a segment of all the subscribers who did not open your email.
Step 3: Resend Email to Non-Openers
Now that you have created a segment of non-openers, it’s time to resend the email to them. Go back to your MailChimp dashboard and click on the “Campaigns” tab. Then, select the campaign you want to resend and click on the “Resend” button. In the pop-up window, choose the segment you created in step 2 and click on the “Resend” button again.
Step 4: Monitor Results
After resending the email to non-openers, it’s important to monitor the results. Go back to your MailChimp dashboard and click on the “Reports” tab for the campaign you resent. Then, select “Opens” and look at the number of opens for the segment you created in step 2. This will give you an idea of how many non-openers opened the email after it was resent.
Conclusion
Resending emails to non-openers is a great way to ensure that your message reaches everyone on your mailing list. By following these steps, you can easily identify non-openers, create a segment for them, resend the email, and monitor the results. Remember to always test your emails before sending them out to avoid any issues with deliverability.
