MailChimp stands as a widely used platform for email marketing, enabling companies to distribute newsletters, promotional messages, and various campaign types to their subscriber base. Nonetheless, there are instances when subscribers might not engage with your emails due to several factors. In these scenarios, MailChimp offers the option to resend an identical campaign to those who haven’t opened the initial email.
Step 1: Log in to Your MailChimp Account
To begin with, log in to your MailChimp account and navigate to the “Campaigns” tab. From there, click on the campaign that you want to resend to non-openers.
Step 2: Create a Segment of Non-Openers
Next, create a segment of non-openers by clicking on the “Segments” tab and selecting “Create Segment.” From there, select the campaign that you want to resend and choose “Did not open” as the condition. Save the segment and give it a name.
Step 3: Resend the Campaign
Now that you have created a segment of non-openers, you can resend the campaign to them. Click on the “Resend” button and select the segment that you created in step 2. You can also customize the subject line and content of the email before sending it out.
Step 4: Monitor the Results
After resending the campaign, monitor the results to see how many non-openers opened the email this time. You can do this by clicking on the “Reports” tab and selecting the campaign that you resent. From there, click on the “Opens” tab to see the open rates for both the original and resent campaigns.
Conclusion
Resending a campaign to non-openers in MailChimp is a simple process that can help you reach out to your subscribers who may have missed your email the first time. By following these steps, you can create a segment of non-openers and resend the campaign to them with ease.
