How To Remove Not Set From Google Analytics

Google Analytics is a powerful tool for tracking website traffic and user behavior. However, sometimes you may notice that some of your data is labeled as “Not Set”. This can be frustrating, but don’t worry – there are ways to remove it!

What Causes “Not Set” in Google Analytics?

There are a few different reasons why you might see “Not Set” in your Google Analytics data. One common cause is that the page or event you’re tracking doesn’t have any specific information about the user or their behavior. For example, if you’re tracking a page view but don’t specify which page was viewed, it will show up as “Not Set”.

How to Remove “Not Set” from Google Analytics

Fortunately, there are several ways to remove “Not Set” from your Google Analytics data. Here are a few methods you can try:

  • Add more specific information to your tracking code. For example, if you’re tracking page views, make sure to specify which page is being viewed.
  • Use custom dimensions and metrics to track additional data about your users or their behavior. This can help you identify patterns that might be causing “Not Set” values.
  • Check your filters and segments to make sure they’re not excluding any important data. Sometimes, a filter can accidentally remove information that would otherwise show up in your reports.


Removing “Not Set” from Google Analytics can be a bit of a challenge, but with the right tools and techniques, it’s definitely possible. By adding more specific information to your tracking code, using custom dimensions and metrics, and checking your filters and segments, you can start to get a clearer picture of your website traffic and user behavior.