How To Recognize Ai Snake Oil

In recent times, the term Artificial Intelligence (AI) has gained widespread popularity, with numerous businesses asserting its incorporation into their offerings. Nonetheless, it’s crucial to understand that not all of these assertions hold truth, as some might merely be deceptive AI gimmicks. This article aims to shed light on identifying such AI gimmicks and steer clear of succumbing to unfounded assurances.

What is AI Snake Oil?

AI snake oil refers to products or services that claim to use AI but do not actually do so. These claims may be made by companies trying to capitalize on the popularity of AI, or they may be made by individuals who are simply misinformed about what AI is and how it works.

How to Recognize AI Snake Oil

  • Look for vague language: If a company claims to use AI but does not provide any specific details about how it is used, this may be a red flag. AI snake oil often relies on vague language to make its claims seem more impressive than they actually are.
  • Check the evidence: If a company claims to have developed an AI-powered product or service, ask for evidence that supports their claim. Look for case studies, testimonials, or other documentation that demonstrates the effectiveness of the AI in question.
  • Consider the source: Be wary of companies that are new to the market or have a history of making false claims. These companies may be more likely to engage in AI snake oil tactics to attract customers.


AI has the potential to revolutionize many industries, but it is important to recognize that not all claims about AI are genuine. By being aware of the signs of AI snake oil and taking steps to verify claims, you can avoid falling for false promises and make informed decisions about which products and services to use.