SEMrush is a powerful tool that offers valuable information on your website’s online performance. With features such as SEO, PPC, social media, and content marketing, SEMrush gives you access to a wide range of data that can help enhance your website and surpass your rivals. However, interpreting this data can be challenging. In this blog post, we will provide a tutorial on how to effectively read a SEMrush report.
Getting Started
First, you need to log into your SEMrush account. After logging in, navigate to your Dashboard. From here, you can see a general overview of your site’s performance.
Organic Research
Under the Organic Research section, you’ll find details about your website’s organic search performance. This includes data such as keyword rankings, the number of organic search results, and even your main organic competitors.
Positions Report
The Positions report under Organic Research shows the specific keywords your site ranks for. You’ll see the keyword, its position in search results, the search volume, and more.
Backlinks
The Backlinks section of SEMrush provides insights about the websites linking to your site. These backlinks are crucial for SEO as they can improve your site’s authority and rankings.
Backlinks Report
This report gives you a list of all the websites that link to your site, the anchor text they use, and the page they’re linking to. It is useful for understanding your backlink profile and identifying opportunities for improvement.
Advertising Research
If you’re running PPC campaigns, the Advertising Research section will be beneficial. Here, you can see your competitors’ ad keywords, their ads’ copies, and even their landing pages.
Positions Report
The Positions report under Advertising Research shows the keywords your competitors are bidding on in their PPC campaigns. It also provides valuable data like the ad’s position, traffic %, and the cost per click (CPC).
Conclusion
Reading a SEMrush report can at first seem daunting, but once you understand what each section represents, it becomes an invaluable tool for understanding your online presence. With this understanding, you can make data-driven decisions to improve your website’s performance and outperform your competitors.
