How To Pull Google Analytics Reports

As a website owner, marketer, or SEO specialist, it is essential to have the skill of extracting reports from Google Analytics. This tool offers valuable information on your website’s performance, your audience’s actions, and other important data. This article will walk you through the steps of retrieving reports from Google Analytics.

Step 1: Access Google Analytics

To get started, you need to log into your Google Analytics account. Visit the Google Analytics page and enter your login details.

Step 2: Select the Appropriate View

Once you’re logged in, you will find a list of all the websites that you’re tracking in your account. Select the website for which you wish to pull the report from the VIEW dropdown menu at the top of the page.

Step 3: Choose the Type of Report

Now, you have to select the type of report you want. Google Analytics provides a variety of reports like Audience, Acquisition, Behavior, and Conversions report. To select a report, go to the left-hand side menu and select the report of your choice.

Step 4: Customise the Report

If you want specific data in your report, Google Analytics allows you to customise your report. You can set a specific date range, apply segments, and filter your data to get the information you need.

Step 5: Export the Report

After customising your report, it’s time to export the report. To do this, click on the EXPORT button on the top of the page and select the desired export format (CSV, TSV, TSV for Excel, Excel (XLSX), Google Sheets, or PDF).

Step 6: Understanding the Report

Upon exporting, you’ll have your Google Analytics report ready. The report will contain various metrics and dimensions which provide valuable insights about your website performance and user behavior. Knowing how to interpret these metrics and dimensions is crucial for making informed decisions.


Pulling reports from Google Analytics is a straightforward process if you know where to look and what to do. We hope this guide will help you navigate through Google Analytics and generate useful reports for your website. Remember, the key to successful analytics is not just collecting data, but turning that data into actionable insights.