How To Promote Your Business On Google Ads For Free


Google Ads is a powerful tool that can help you promote your business and reach a wider audience. However, it can be expensive if you don’t know how to use it effectively. In this article, we will discuss some tips on how to promote your business on Google Ads for free.

Tip 1: Use Keyword Planner

Google Keyword Planner is a free tool that can help you find the right keywords for your ad campaign. It allows you to search for keywords related to your business and see how much traffic they generate. You can also use it to estimate the cost of running an ad campaign with those keywords.

Tip 2: Use Google My Business

Google My Business is a free tool that allows you to create a business listing on Google. This listing will appear in search results when people search for your business or related keywords. You can use it to provide information about your business, such as your address, phone number, and website.

Tip 3: Use Google Analytics

Google Analytics is a free tool that allows you to track the performance of your ad campaigns. It provides detailed data on how many people are clicking on your ads, where they are coming from, and what they are doing after they click.

Tip 4: Use Google Ad Grants

Google Ad Grants is a program that provides free advertising to non-profit organizations. If you run a non-profit organization, you can apply for this program and receive up to $10,000 per month in free advertising credits.


Promoting your business on Google Ads can be a cost-effective way to reach a wider audience. By using the tips outlined in this article, you can promote your business on Google Ads for free and get more customers.