MailChimp stands as a well-regarded platform for email marketing, offering users the ability to craft and dispatch emails to their subscriber base. Embedding videos in your emails emerges as one of the top strategies for connecting with your audience. In this piece, we aim to walk you through the steps required to incorporate video playback within a MailChimp email.
Step 1: Choose a Video Hosting Platform
The first step is to choose a video hosting platform that allows you to embed videos in emails. Some popular options include YouTube, Vimeo, and Wistia. Once you have chosen your preferred platform, upload your video and make sure it is publicly visible.
Step 2: Copy the Embed Code
After uploading your video, copy the embed code provided by the hosting platform. This code will allow you to embed the video in your MailChimp email.
Step 3: Create a New Email Campaign in MailChimp
Log in to your MailChimp account and create a new email campaign. Choose a template or create a new one from scratch. Once you have selected a template, click on the “Code” tab to access the HTML code of the email.
Step 4: Insert the Embed Code
Locate the section of the email where you want to insert the video and paste the embed code. Make sure to adjust the size and position of the video as needed. Save your changes and preview the email to ensure that the video is playing correctly.
Step 5: Test Your Email
Before sending your email, it’s important to test it thoroughly. Send a test email to yourself or a colleague to make sure that the video is playing correctly and that all links are working properly. Make any necessary adjustments and then send your email to your subscribers.
Conclusion
Playing video inside MailChimp email can be an effective way to engage with your audience and increase click-through rates. By following these simple steps, you can easily add videos to your emails and create a more interactive experience for your subscribers.
